Jason Tselentis, Associate Professor of Design

Jason Tselentis, Associate Professor of Design

Jason Tselentis teaches visual communication design and typography. He has a M.F.A. in Visual Communication Design from the University of Washington and a B.F.A. in Studio Art from the University of Nebraska.

He has completed print and interactive design for corporations, academic institutions, nonprofit organizations, and charities. He has consulted award-winning creative agencies on best practices. Jason has volunteered as Development Director for the Charlotte AIGA, and has served on their Advisory Board. His writings about design and visual culture have appeared in Arcade, Eye, mental_floss, Open Manifesto, Print and How magazines. He was a Print contributing editor. His book Type, Form & Function covers typography fundamentals for the novice to advanced designer. Typography Referenced, co-authored with leading educators and professionals from around the world, covers nearly every aspect of typography and lettering including history and contemporary usage.

Tselentis contributed to The Phaidon Archive of Graphic Design, a reference for design professionals, enthusiasts, and educators. His book “The Graphic Designer’s Electronic-Media Manual” demonstrates the principles and practices necessary for producing design for the web. He has blogged for RockPaperInk, AIGA, and Fonts.com, and writes for HOWdesign.com and PrintMag.com.

What do you think Winthrop offers students?
“Our class sizes, which tend to be small, enable each student to get direct feedback from the teacher in the form of one-on-one critiques and mentoring. Experience outside of the classroom is also important and in terms of professional practice, all of our students have the chance to work on projects that actually get printed, produced, published, and put out into the world. Whether it’s producing a poster for one of Winthrop’s Theatre and Dance events or working with a local start-up who needs a logo or website, the students get to work on design outside of the classroom as a required part of our practicum experience.”

What is your favorite part about working with Winthrop students?
“It’s a community. In the classroom, there’s a sense of togetherness, trust, and respect. Outside of the classroom, talking about design can happen anywhere since there are plenty of places to post design on walls, look at the work, and talk about how everything comes together. We see the students daily and stay in touch with them. When our students graduate they stay in touch with us too, and being able to see where they go and how they’ve succeeded, that means a lot because it shows you just how much they’ve developed as designers and professionals, active and engaged citizens.”

Read More

The Top 100 Graphic Designers Everyone Should Know


Selected Publications

Fighting Hate, Teaching Tolerance, and Seeking Justice with Design

Behind the Scenes: the Typography of “Black Panther”

The Annals of Smart Speaker Advertising: Overused Advertising Copy

To Lead, or Not to Lead